This Pepsi Max commercial is a good example of intertextuality. Everyone is nodding their heads to the music from Night at the Roxbury. Anyone who hadn't seen the movie or the SNL skit would not fully understand the commercial and its humor. The commercial even has one of the actors from the movie at the end of it, and if you hadn't seen it you would not understand his joke. The knowledge of the movie or the skit clearly ads to the commercial.
"The creative is the place where no one else has ever been. You have to leave the city of your comfort and go into the wilderness of your intuition. What you'll discover will be wonderful. What you'll discover is yourself." -Alan Alda
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